Our strategy

AEGON is one of the world’s largest life insurance and pension companies and a leading provider of long-term savings and investment products.

Headquartered in The Hague, the Netherlands, AEGON has businesses in more than twenty countries worldwide, employing over 30,000 people and serving a total of 40 million customers. AEGON’s corporate structure places great importance on combining local knowledge and local expertise with the resources of an expanding global group.

AEGON was formed in 1983 – the result of a merger between two Dutch insurance companies, AGO and Ennia. But the Group can trace its roots back to the mid-nineteenth century when AEGON’s predecessors provided modest burial funds to customers wishing to ensure a proper funeral for themselves and their family members. In the United States and the United Kingdom, the history of AEGON companies also stretches back more than 150 years.

Today, AEGON is a global company, with revenue-generating investments of EUR 371 billion. The Group has major operations in three countries – the United States, the Netherlands and the United Kingdom – and has had a presence in Hungary and Taiwan since the early 1990s. In addition, AEGON has businesses in Spain and, since 2002, a partnership with La Mondiale, one of France’s leading pension specialists. In recent years, the Group has also expanded its international presence and now has operations in a series of new emerging markets, such as China, India and Central and Eastern Europe.

Corporate strategy

AEGON has a clear, well-defined business strategy, which is aimed at creating long-term value for all the Group’s stakeholders – its employees, business partners, customers and shareholders, as well as the wider communities around the world in which the Group operates. This business strategy comprises five principles:

• AEGON is committed to its core businesses: life insurance, pensions and long-term savings and investments;
• AEGON makes the most of its global resources to serve local needs and local markets;
• AEGON pursues sustainable, profitable growth with the objective of achieving a long-term average earnings growth of 10%;
• Whatever business the Group is in and wherever that business is located, AEGON aims always to be a market leader;
• AEGON wants to strengthen its international presence by expanding into new, high-growth markets.